Selling Tips

Selling either the family home or an investment property represents a tremendous decision on your behalf. You need to know that the sale of your valuable asset is going to be treated as one of the most important transactions in your life.

The return you get should be the best possible result achievable, and the key to this is preparation. Ray White Randwick can help you every step of the way, and are always happy to offer advice when you need it most.

Some of the things you will have to consider are Timing, Presentation and Method of Sale.

Timing

Timing is not often a critical factor, but can be used to your advantage. For instance, if your property is located near the beach, a better result may be achieved by holding your campaign in the hot summer months. However, there are traditionally fewer properties on the market in the winter months, so demand may be high.

However, if you have a quality product, you can expect year-round interest regardless of the weather. Advertising campaigns take on average four weeks, so remember to approach an agent two to three weeks before you place your property on the market.

Presentation

Buying property is an emotional as well as a rational decision. By presenting your property in the best possible light, you are appealing to a buyer's personal taste.

Here are a few suggestions:

  • Landscaping or maintaining you garden has been proven to add value to your property.
  • Fresh paint, and new or newly-cleaned carpets can jazz up tired interiors.
  • Too much or too little furniture can make a difference to the eye. Cluttering up space will make it seem smaller, but leaving a vacant property empty can have the same visual effect.
  • Get around to doing all the small handy jobs you might have been putting off. Squeaky gates or jammed doors may seem of small importance, but can have a big impact on the appeal to a potential buyer. Ray White Randwick can recommend many styling experts to help you. Any investments you make of this kind can be expected to improve the marketability as well as the sale price of your house.

Method of Sale

Which is the best way to sell your home? There is a wide range of choice - including auction, private treaty and by tender. Ray White Randwick ensure that the method best suited to achieving the optimum result for your property will be used.

Don't be surprised if this is by auction, as this is often the most effective and efficient method of realising your goals in the surrounding market climate.

Auctions work by creating demand, and by placing a time limit on the availability of a product. This, in turn, heightens interest in the product, often leading to fierce competition between the buyers for what is a sought-after and limited commodity.

Advertising

Your advertising and marketing campaign needs to be focussed in the right market, or else your property might not sell quickly or, even worse, sell for less than its potential.

With Ray White Randwick, you won't have to worry about a thing. We have on hand a team of professional photographers, copywriters and designers, all committed to showcasing the advantages of your property, thereby attracting attention and heightening market desirability.